We advise private and public sector organisations on safe and effective use of social media.
Social Media Policies and Guidelines
We write social media guidelines and policy documents for use by organisations whose staff use social media.
These easy-to-use, plain-English guides highlight the main pitfalls of these media and what to do to avoid them, in an accessible format. They cover use of organisations’ official social media accounts, as well as personal use by staff.
We can review an existing policy to make sure it is effective and up to date, or we can write a new policy from scratch.
We also write T&Cs for online communities. These easily-understood rules assist social media and website managers in dealing with disputes.
Social Media Training
We provide training services which cover a range of issues from risk-management of such media, to maximising impact using them.
Course content includes:
- Knowledge of the key legal issues that arise when using social media.
- Understanding where liabilities occur for staff use of official social media sites, or personal accounts.
- Developing a set of guidelines and policies for their use in your organisation.
- Communicating these policies and guidance to staff.
The above takes the form of day, or part-day courses delivered in-house at your premises or at a training venue.
Crisis Strategy Training
If you are caught in a social media storm, we can help you navigate your way out too, with crisis strategy training to equip you to act if the worst happens. We can show you how to respond appropriately and effectively in order to minimise damage. As mentioned, we can also assist you in devising policies and practices that help avoid the crisis in the first place.
We also provide training in effective use of social media. Which platform works best for you, what audience does it deliver and what content works best there? We can help you draw up and implement a social media strategy that gets results.